How to Read Supplement Labels (Without Getting Confused)

Because understanding what’s in your supplements shouldn’t feel like cracking a cryptic code.

Ever flipped over a supplement bottle and felt instantly overwhelmed? You’re not alone. Between serving sizes, scientific names, and fine print, labels can feel like a foreign language. 

In this quick guide, we break it all down so you can shop (and supplement) with confidence!

In this guide, you’ll learn:

• What qualifies as a dietary supplement

• What every part of a supplement label means

• Which details to double-check before you buy

• Common red flags to watch for

• How to tell if a brand is truly transparent

What Defines a “Dietary Supplement”?

To qualify, a product must check a few key boxes:

1. It’s made to supplement the diet—not to treat, cure, or prevent disease.

2. It contains one or more dietary ingredients such as vitamins, minerals, herbs, botanicals, amino acids, or other beneficial compounds.

3. It’s designed to be taken by mouth—as a pill, capsule, tablet, powder, or liquid.

4. It clearly says “dietary supplement” on the front label.

Once a product meets those guidelines, it falls under FDA regulation—but here’s the catch: supplements don’t need FDA approval before hitting the market. Companies can legally launch a product without prior review, as long as they claim to follow labeling rules.

That’s why you may still see products making illegal “treats” or “cures” claims on shelves—because enforcement usually happens after the fact.

How to spot trustworthy brands:

Do: Choose brands that clearly list ingredient dosages and third-party testing information.
Don’t: Trust brands that make disease or cure claims—they’re not playing by the rules.

Label Lingo: What It All Actually Means

There’s a lot of information packed onto a supplement label. Some parts, like the serving size, are pretty straightforward—while others (like the ingredient list or % Daily Value) need a little decoding.

Below, we’ll walk you through each section so you know what it all means, and how to use that info to make smarter choices.

1. The Supplement Facts Box: What’s Inside

This outlined box (similar to a Nutrition Facts panel) holds the most important details.

Serving Size & Servings Per Container

This section tells you how many servings are in the container and how much of the supplement (like one or two capsules or tablets) you’ll need per day to reach the recommended daily amount.

You can also use this info to compare value and dosage between brands.

Example: A 90-count supplement might look like a 3-month supply—but if the serving size is three tablets a day, it’ll only last one month.

Active Ingredients

This section lists the nutrients that do the work—the vitamins, minerals, or botanicals that deliver the intended benefits.

Transparency matters here. Look for ingredient forms that are clearly named and easy for your body to use—for example, ‘Magnesium Citrate’ or ‘Magnesium Glycinate’ instead of vague blends or terms like ‘Magnesium Complex.’ That way, you know exactly what form of the nutrient you’re getting and how well your body can absorb it.

Amount Per Serving & % Daily Value (%DV)

These columns show:

• The amount of each nutrient (e.g., 1,000 mg of Vitamin C)

• How that amount compares to your recommended daily intake (%DV)

Some nutrients won’t list a %DV because individual needs vary. When in doubt, check with your healthcare professional for guidance.

→ Seeing %DV values above 100%? That’s okay! Some nutrients are harder to absorb from supplements than from food, so the amounts are sometimes higher to make up the difference.

2. Beyond the Box: Ingredients & Add-Ons

Other Ingredients (Inactive Ingredients)

These are the non-active components—they don’t deliver nutritional benefits but play important roles in stability, texture, and consistency.

Common examples include:

• Vegetable cellulose or gelatin – forms the capsule shell

• Magnesium stearate or silica – keeps ingredients from clumping

• Rice flour – keeps serving sizes consistent naturally

• Natural flavors or sweeteners – improve taste for powders or chewables

Be cautious if you see:

• Artificial dyes or colors (e.g., FD&C Red No. 40)

• Artificial sweeteners (like aspartame or sucralose, if you’re avoiding them)

• Hydrogenated oils or trans fats (rare but possible in softgels)

• Allergens like soy, gluten, or dairy without clear labeling

Remember: Not all “other ingredients” are bad—they just shouldn’t lower the quality or effectiveness of the product.

3. The Fine Print That Matters

These smaller sections may be easy to skim past, but they tell you a lot about the brand’s integrity and how to use the supplement safely.

• Suggested Use: Tells you how and when to take the supplement.

• For water-soluble vitamins, excess simply passes through your system.

• For fat-soluble vitamins (A, D, E, K), overdoing it can be risky.

• Cautions / Warnings: Lists who should avoid the supplement (e.g., pregnant, nursing, children, certain medical conditions).

• Storage: Check storage directions in order to maintain potency. 

• Manufacturer Name & Contact Info: Trustworthy brands make this easy to find—it’s a sign of accountability. 

• Lot Number & Expiration Date: Confirms freshness and quality. If missing, skip the product.

• Third-Party Testing or Trust Seals

• Keep an eye out for certifications that back up a brand’s promises:

• GMP Certified (Good Manufacturing Practice) – ensures proper production standards

• Third-Party Tested – verifies purity and potency

• Vegan-Friendly / Non-GMO / Allergen-Free

Health Claims on Supplement Labels

Here’s where things can get a little confusing, and where many brands accidentally (or intentionally) cross the line.

Health claims are statements that connect a supplement to a specific effect on your body. But not all claims are created equal.

Allowed (Structure/Function Claims)

These describe how a supplement supports normal body functions. They’re educational, not medical.

Examples:

• “Supports immune function.”

• “Helps maintain joint health.”

• “Promotes healthy digestion.”

These are compliant when backed by evidence and include the FDA disclaimer.

Not Allowed (Disease or Cure Claims)

Claims that imply a supplement can treat, prevent, or cure a medical condition are illegal.

Examples:

• “Prevents colds.”

• “Cures arthritis.”

• “Lowers blood sugar.”

• “Eliminates anxiety.”

These kinds of promises may sound convincing but they’re also a sign the brand is stretching the truth.

Pro Tip: If a label promises “miracle results,” it’s probably too good to be true. The most trustworthy brands focus on support, not cures.

The Pattern Wellness Way 

At Pattern Wellness, we believe trust starts with the label.

That’s why every product we make is built on three core principles: transparency, quality, and integrity.

You’ll always find:

• Clear ingredient dosages instead of mystery formulas.

• Research-backed nutrients your body can actually absorb and use.

• Third-party testing that verifies purity and potency, so you can feel confident in every capsule.

• Honest communication without overpromising or exaggerating.

We don’t believe in miracle cures or hype. We believe in honest science, clean formulation, and genuine care. Because your wellness journey deserves clarity, not confusion!

Confidence Starts at the Label

Understanding your supplement label is one of the simplest ways to take charge of your wellness—and we’re here to make it effortless. 

Explore the Pattern Wellness collection today and discover clean, transparent supplements designed to support your journey every step of the way! 

Use code BLOG10 at checkout for 10% OFF your first Pattern Wellness order!